◆英語タイトル:Pregnancy Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)
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The Pregnancy Products Market is expected to register a CAGR of 5.5%, over the forecast period.

The growth is attributed to the growing burden of problems during pregnancy and increasing awareness among the population. According to the World Health Organization every day in 2018, about 808 women died due to complications of pregnancy and childbirth. The increasing burden of pregnancy problems, rising birth rates, disposable incomes, especially in developing countries, and increasing awareness regarding pregnancy care products among women, and well-developed distribution channels for pregnancy products are the major factors driving the growth of the pregnancy product market.

The contagious coronavirus is having a potential economic impact and implications on most of the sectors including the pregnancy products market. Governments all over the world are now responding to the threat of COVID-19 with all the essential measures such as social distancing, nationwide lockdown, travel restrictions, and large-scale quarantines that are anticipated to negatively impact businesses and consumer spending.

Amid of the pandemic, the difficulties in seeking medical care which will result in defective postpartum care, lack of access to emergency contraception will also rise, and mental health issues will emerge which will have negative impact on the market studied.

However, high prices and side effects associated with the products are expected to be the key restraints for the growth of the pregnancy products market.

Key Market Trends

Stretch Mark Minimizer Segment is Expected to Register Robust Growth Over the Forecast Period

Stretch marks are tiny tears and scars in the supporting layers of tissue under the skin. Stretch marks are quite common during and after the pregnancy and occur in 90% of pregnant women. The growing awareness regarding the stretch mark treatment products and high adoption of the same is anticipated to fuel the market growth.

The market for stretch marks minimizer is anticipated to experience a huge growth during the forecast period, owing to the rise in the number of pregnancies in developed as well as developing countries. As per the data published by the Centers for Disease Control and Prevention, in 2018, there are around 44% of unplanned pregnancy cases in Europe and 38% in Asia, which may lead to the high growth of the stretch marks minimizer segment, due to the rising number of pregnancy cases. Because the stretch marks are associated with gestational change that affects between 50% to 90% of women, depending on the race and age of the population. Many women develop stretch marks during their first pregnancy.

With the COVID-19 pandemic, women are one of the most vulnerable groups, not receiving necessary care and experiencing additional negative impacts. The disease impacted essential manufacturers, which are supplying most of the market volume, due to supply chain issues. This is expected to decrease production rates; however, this can also drive up the prices of products in the short-term. Furthermore, the domestic manufacturers are likely to be able to fill the supply gap leading to a relatively lower impact on the market as a whole.​

The increasing number of approvals by the companies also helps in increasing the overall market. For instance, in January 2018, New York-based pregnancy brand Hatch also launched a belly mask that provides hydration and helps minimize stretch marks.

Similarly, in November 2019, Hope Smith, a US model had launched her own skincare brand MUTHA, with two products that help pregnant women treat their stretch marks. Such product launches will propel the segmental growth over the forecast period.

United States is Expected to Retain Largest Share of the Market Over the Forecast Period

North American pregnancy products market projected to dominate the market growth due to high awareness regarding pregnancy products, and increasing expenditure on personal care products. According to ChildTrends, in 2017, in the United States, the birth rate for young women ages 15 to 24 declined for the 10th consecutive year. For the 25 to 44 age group, the birth rate also declined in 2017 after a steady increase from 2010 to 2016. Similarly, as per the data published by the Centers for Disease Control and Prevention, in 2018, there were 3,791,712 births in the United States.

North America is anticipated to grow tremendously, during the forecast period, owing to factors, such as rise in disposable incomes in economies, such as Mexico and Canada, well-established distribution channels, and increasing awareness regarding pregnancy products through strong marketing activities by key players.

As the pandemic has impacted the business and quality of life of the population across the country, the treatment of most of them have been postponed, unless it is an emergency. However, this would also impact the couples who are in the midst of pregnancy treatments.

Competitive Landscape

The leading players in the pregnancy products market are making significant efforts to create awareness among consumers regarding the advantages, availability, and effectiveness of pregnancy products. For instance, in April 2019, Candela Corporation introduced its Vbeam Prima laser system in Canada. The Vbeam Prima device effectively treats various skin conditions, including rosacea, port wine stains, acne, leg veins, spider veins, scars, benign pigmented lesions, wrinkles, warts, stretch marks, and photo aging. Key players in the market include Abbott, Clarins Group, Expansxience Laboratories Inc., Nine Naturals LLC, and Noodle & Boo, among others.

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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study



4.1 Market Overview
4.2 Market Drivers
4.2.1 Introduction of Organic Pregnancy Care Product
4.2.2 Increasing Awareness Regarding Pregnancy Care Products
4.3 Market Restraints
4.3.1 Side Effects Associated with Pregnancy Products
4.3.2 Lack of Awareness and Unavailability of Pregnancy Products in Low-income Countries
4.4 Porter’s Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry

5.1 By Product
5.1.1 Stretch Mark Minimizers
5.1.2 Pregnancy Test Kits
5.1.3 Toning And Body Firming Gel
5.1.4 Restructuring Gel
5.1.5 Other Products
5.2 By Distribution Channel
5.2.1 Hospital Pharmacies
5.2.2 Independent Pharmacies and Drug Stores
5.2.3 Online
5.3 Geography
5.3.1 North America United States Canada Mexico
5.3.2 Europe Germany United Kingdom France Italy Spain Rest of Europe
5.3.3 Asia-Pacific China Japan India Australia South Korea Rest of Asia-Pacific
5.3.4 Middle East and Africa GCC South Africa Rest of Middle East and Africa
5.3.5 South America Brazil Argentina Rest of South America

6.1 Company Profiles
6.1.1 Abbott
6.1.2 Advin Health Care
6.1.3 Axis Medicare
6.1.4 Basq Skincare
6.1.5 Church & Dwight Co., Inc.
6.1.6 Clarins Group
6.1.7 E.T. Browne Drug Co. Inc.
6.1.8 Expansxience Laboratories Inc.
6.1.9 Germaine Laboratories
6.1.10 Mama Mio US Inc.
6.1.11 Mankind Pharma